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(*Originally published on LinkedIn)
My enthusiasm for all things Disney started early. I was drawn to the total escapism that the parks provided, the joy that families experienced when engaging with the brand, and the storytelling pervasive in everything Disney touched. I love the House of Mouse so much that I wrote a significant portion of my case studies at Columbia Business School on the company, its culture, and the entrepreneur that imagineered it, Walt Disney.
My devotion to the brand extended to fashion. As a child, my mother was big on self-expression. My daily uniform consisted of a white, long undershirt with a repeating pattern of Minnie Mouse’s face, which I styled with a turquoise bathing suit, opaque stockings, and a skirt. Fortunately, social media didn’t exist yet.
Held annually on Summer Solstice, the International Day of Purpose encourages us all to reflect, realign, and recommit to making personal and business decisions through a purpose-driven lens.
On this day, as we think about purpose from a business perspective, what is the connection between procurement and purpose? Where do they intersect? And what can we do differently in our decisions to support purpose-driven ideas that generate positive social impact, transparent supply chains, and buying/selling products that are responsibly sourced? Let’s look a little closer at these questions to gain a broader perspective on procurement and its intersection with purpose.
Procurement with purpose is becoming increasingly important to many companies. Companies are looking to use their third-party spend in ways that incorporate socially-responsible objectives and that reflect company values. Now more than ever, consumers are demanding that brands and retailers pay attention to and contribute to a socially-impactful footprint.
On April 10th, my teammate Danielle and I packed our bags and boarded a plane to fly across the Atlantic. We both had read pretty extraordinary things about our destination; that it was charming, had panoramic water views, and some of the best seafood around! Countless friends had encouraged us to put this location on our respective vacation bucket lists, but neither of us had made it there yet and didn't know what to expect.
As you might imagine, TO THE MARKET's business model keeps our team on the road. We aren't strangers to making quick trips halfway across the globe to spend time with our amazing makers and scout the best ethical suppliers, but this trip was different. Danielle and I were relocating for a solid 10 weeks - to Lisbon, Portugal!
Sydney Price supporting Abahizi Rwanda’s team leaders.
GOOD BUSINESS MAKES GOOD SENSE
We recently caught up with Sydney Price, a long time advisor and friend to TO THE MARKET. She is an award-winning executive, ICF certified coach, inspirational speaker and the Founder of The Knew Purpose, a conscious leadership company.
*Originally published on the US Chamber of Commerce Foundation Blog
Companies are working harder than ever to create positive brand associations and make their values clear to consumers. This effort really matters in today’s increasingly crowded global marketplace, and in response to heightened awareness from consumers, investors, and employees about business practices.
-Cindy Jones-Nyland, CMO *Originally posted on LinkedIn
The seeds of my relationship with Jane Mosbacher Morris and TO THE MARKET (TTM) were planted during a trip to Malawi. I was beyond lucky to lead a delegation of female leaders (rockstars) (and Joe – who is also a superstar!) on a Heifer International Program visit. These women (and Joe!) and the people we met in Malawi altered my journey.
