about the book
The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. Consumers - whether individuals, businesses, or corporations -- are paying more attention than ever to how their goods are made; and retailers -large and small - are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better-informed consumers.