Conscious Consumerism 101: What is Sustainable Fashion?

This letter is part of our Conscious Consumerism 101 series, a guide to help you make empowered, ethical choices when shopping. Today, a look into sustainable fashion.

Have you noticed your favorite bloggers tagging more and more outfits with #sustainablefashion? What about the influx of fashionistas singing the praises of secondhand clothes? You’re not imagining things: we’re in the midst of a shopping revolution. As more consumers learn more about the challenging  human and environmental costs of the fast fashion industry, the sustainable fashion movement continues to grow in its place. So what, exactly, makes an outfit or accessory sustainable? And how can you know whether your purchase makes a positive impact?

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Conscious Consumerism 101: What is Fair Trade?

This post is the first in our Conscious Consumerism 101 series, a guide to help you make empowered, ethical choices when shopping and contributing to buying the change you want to see.  Up first, the complex world of Fair Trade.

What comes to mind when you hear the phrase fair trade? Those two buzzy little words have changed a lot about how we view consumerism. You might know these words stand for something positive, but what do they actually mean? And how can they make a difference in your purchasing decisions?

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Spotlight on Our New Custom Product Website!

Thinking of gifting custom products this holiday season? Whether it’s for a conference, event, or even general sourcing, our ethical products help take your company on the path towards sustainability.

We just debuted a new website to make wholesale purchases of some of our most popular custom products even easier. From totes to pencil bags to coffee, there’s plenty of options to fit your sourcing needs.

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Limited Time: Receive a TO THE MARKET ALLY Tote Bag with every purchase through October 14! (*some limits apply) AND help change the balance of power in the workplace – 10% of sale and proceeds will go to Forte Foundation through October 14!

We all want comfy heels that also look super chic! We got to sit down with Samantha Dong. She is the Founder and CEO of Ally Shoes, an innovative, fashion brand designed for women by women. We were thrilled to learn more about her journey! And collaborate on a good for the globe give back! Continue reading “MEET SAMANTHA DONG – CEO AND FOUNDER, ALLY SHOES”

“Everything You See Exists Together in a Delicate Balance.” – Mufasa, Disney’s Lion King

(*Originally published on LinkedIn)

My enthusiasm for all things Disney started early. I was drawn to the total escapism that the parks provided, the joy that families experienced when engaging with the brand, and the storytelling pervasive in everything Disney touched. I love the House of Mouse so much that I wrote a significant portion of my case studies at Columbia Business School on the company, its culture, and the entrepreneur that imagineered it, Walt Disney.

My devotion to the brand extended to fashion. As a child, my mother was big on self-expression. My daily uniform consisted of a white, long undershirt with a repeating pattern of Minnie Mouse’s face, which I styled with a turquoise bathing suit, opaque stockings, and a skirt. Fortunately, social media didn’t exist yet.

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Women, Whisky, and Handpainted Totes: How One Entrepreneur Brought it All Together

What does a brilliant former ballerina do after years of professional dancing?  Start a whiskey company, of course! Such is the path of Allison Parc, an entrepreneur breaking the glass ceiling in the Whisky industry with her farm-to-table, organic whisky brand, Brenne Whisky.  When Allison and Team TO THE MARKET dreamt up an influencer outreach campaign to reveal the company’s new branding, we were thrilled to collaborate on handpainted, women-made, organic bags.  Learn more about this trailblazer and her incredible company below.


I was a professional ballerina until the age of 23, which is when I finally let myself enjoy so many of the wonderful foods and drinks previously restricted by my diet – namely wine and whisky. I loved the concept of “terroir,” or sense of place, that was used in winemaking. But whisky had my heart. It was interesting, complex, and full of nuances. I started to wonder if anyone outside of Scotland was making whisky focused on terroir. Was anyone using all indigenous ingredients to effectively capture the taste of a region in a glass of single malt? Continue reading “Women, Whisky, and Handpainted Totes: How One Entrepreneur Brought it All Together”

Procurement With Purpose

Held annually on Summer Solstice, the International Day of Purpose encourages us all to reflect, realign, and recommit to making personal and business decisions through a purpose-driven lens.

On this day, as we think about purpose from a business perspective, what is the connection between procurement and purpose? Where do they intersect? And what can we do differently in our decisions to support purpose-driven ideas that generate positive social impact, transparent supply chains, and buying/selling products that are responsibly sourced? Let’s look a little closer at these questions to gain a broader perspective on procurement and its intersection with purpose. 

Procurement with purpose is becoming increasingly important to many companies. Companies are looking to use their third-party spend in ways that incorporate socially-responsible objectives and that reflect company values. Now more than ever, consumers are demanding that brands and retailers pay attention to and contribute to a socially-impactful footprint.  

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