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Maximizing ROI on Branded Product: What “Custom” Means Now

By Jane Mosbacher Morris

*Originally published on the US Chamber of Commerce Foundation Blog

Companies are working harder than ever to create positive brand associations and make their values clear to consumers. This effort really matters in today’s increasingly crowded global marketplace, and in response to heightened awareness from consumers, investors, and employees about business practices. Continue reading “Maximizing ROI on Branded Product: What “Custom” Means Now”

3 Things I Am Reminded Of Working With Jane Mosbacher Morris and TO THE MARKET

-Cindy Jones-Nyland, CMO*Originally posted on LinkedIn

 

The seeds of my relationship with Jane Mosbacher Morris and TO THE MARKET (TTM) were planted during a trip to Malawi. I was beyond lucky to lead a delegation of female leaders (rockstars) (and Joe – who is also a superstar!) on a Heifer International Program visit. These women (and Joe!) and the people we met in Malawi altered my journey. Continue reading “3 Things I Am Reminded Of Working With Jane Mosbacher Morris and TO THE MARKET”