As TO THE MARKET (TTM) continues to supply personal protective equipment (PPE) amid the COVID-19 pandemic, we want to be sure that our work creates a positive ripple effect - not just for our clients, but also for the world around us.
One way we’ve committed to this is by sharing masks with those who need them. With the help of some fantastic partners, we were recently able to distribute 1000 masks to children in West Africa who were in need of cloth face masks.
As PPE shortages cropped up in regions of Ghana over the past few months, many children have gone without protective face masks. Some are forced to improvise masks out of whatever is available to them, like leaves or drinking water sachet bags.
We partnered with Ethical Apparel Africa (EAA), one of our sustainable suppliers based in Accra, Ghana. EAA’s standout focus on compliance and quality control ensures that their factory employees work in a safe atmosphere and are fairly compensated for their efforts.
EAA quickly shifted their factory processes to produce face masks alongside the casual apparel they normally produce. TTM and EAA joined forces with Plan International, an organization that works with over 600 Ghanian communities to provide safety and opportunity to vulnerable children and young people - particularly girls and women. With Plan’s help, newly made cotton masks were distributed to children in rural areas who didn’t have access to face masks.
There is power in coming together for a better world. TO THE MARKET, Ethical Apparel Africa, and Plan International share the belief that everyone has a basic right to safety and to protect themselves from the risks of COVID-19. As long as this pandemic continues, we’ll be doing whatever we can to make the world safer forallof us - especially those who need it most.