We’re thrilled to announce TO THE MARKET officially became a Better Cotton Initiative (BCI) Member! Learn more about what this means below:
What is BCI?
The Better Cotton Initiative (BCI) is the world’s leading sustainability initiative for cotton. The initiative is on a mission to help cotton communities survive and thrive, while protecting and restoring the environment. It supports farming communities socially, environmentally, and economically by training farmers to embrace innovative and modern practices that reduce waste and emissions while encouraging decent work and gender equality within the industry. Today almost a quarter of the world’s cotton is produced under the Better Cotton Standard, and 2.4 million cotton farmers have been trained in sustainable farming practices and are licensed to grow Better Cotton. The BCI’s three strategic aims consist of:
How does BCI benefit all parties across the value chain?
How does it affect our clients?
By buying Better Cotton products from TO THE MARKET, you’re supporting responsible cotton production through the Better Cotton Initiative (BCI)! We will be able to offer our clients the benefits of having the Better Cotton logo included on their product labeling and packaging. We are committed to sourcing cotton in the most ethical and sustainable way, by seeking certifications against standards like the Global Organic Textiles Standard (GOTS) and being members of initiatives like BCI.
Check out the BCI principles and criteria: Defining 'Better'
Watch to learn more: Better Cotton Initiative Video