Five Ways Reading Supports the Change You Want To See

This past week we celebrated International Literacy Day (ILD), a day established by UNESCO to shine the light on global literacy needs. Every year on September 8 the world comes together to focus on getting the resources where they need to be so everyone can read everywhere. It’s also known as National Read a Book Day, all to underscore the importance of reading and literacy. Reading is crucial to success. Supporting literacy is a truly impactful way to lift others and change the world for the better.

We wanted to come up with real, actionable items to “Read the Change You Want to See.” Through the very act of reading we can have a huge impact and demonstrate to the world the things we value most. 

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Intern Feature: Kristin Franco

Here at TO THE MARKET, we wouldn’t be where we are without our passionate team members. And that includes our fabulous interns! So for the next month, we’ve decided to showcase our five interns and the incredible work they do behind the scenes. 

Our next intern is Kristin Franco, sister of our Chief Strategy Officer Danielle! Kristin, a sophomore at William & Mary, has been part of the TO THE MARKET team for at least two years. In addition to helping us build up our Pinterest, Kristin helps with packaging and preparing line sheets we use for pitches. Continue reading “Intern Feature: Kristin Franco”

Intern Feature: Hannah Lee

Here at TO THE MARKET, we wouldn’t be where we are without our passionate team. And that includes our fabulous interns! So for the next month, we’ve decided to showcase our five interns and the incredible work they do behind the scenes.

Next up, we have a veteran on the TO THE MARKET team – Hannah Lee. Hannah, a freshman at UCLA, has been interning with us since 2018! She believes that everyone is capable of creating and demanding change, and loves traveling around the world.

What are you working on with TO THE MARKET? 

I currently help develop newsletters for email campaigns under the Chief Marketing Officer Cindy. I also collect content for our #BuytheChange List, which features fascinating stories, articles, and recommendations relevant to TTM’s mission: sustainability, empowerment, ethical manufacturing, and more. (If you haven’t subscribed to TO THE MARKET already, you should definitely go do so right now!)

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Intern Feature: Natalie Hirsch

Here at TO THE MARKET, we wouldn’t be where we are without our passionate team. And that includes our fabulous interns! So for the next month, we’ve decided to showcase our five interns and the incredible work they do behind the scenes.

We’re kicking things off with Natalie Hirsch. A sophomore at the University of Maryland, Natalie is a double major in Marketing and Supply Chain Management. She joined this summer after learning about TO THE MARKET from her sister (and former intern!) Jeannie. 

What are you working on with TO THE MARKET? 

I am currently interviewing companies TTM has interacted with — to learn more about them and to feature their work through our blog. This way, TTM can highlight organizations with other impactful missions.

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“Everything You See Exists Together in a Delicate Balance.” – Mufasa, Disney’s Lion King

(*Originally published on LinkedIn)

My enthusiasm for all things Disney started early. I was drawn to the total escapism that the parks provided, the joy that families experienced when engaging with the brand, and the storytelling pervasive in everything Disney touched. I love the House of Mouse so much that I wrote a significant portion of my case studies at Columbia Business School on the company, its culture, and the entrepreneur that imagineered it, Walt Disney.

My devotion to the brand extended to fashion. As a child, my mother was big on self-expression. My daily uniform consisted of a white, long undershirt with a repeating pattern of Minnie Mouse’s face, which I styled with a turquoise bathing suit, opaque stockings, and a skirt. Fortunately, social media didn’t exist yet.

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Women, Whisky, and Handpainted Totes: How One Entrepreneur Brought it All Together

What does a brilliant former ballerina do after years of professional dancing?  Start a whiskey company, of course! Such is the path of Allison Parc, an entrepreneur breaking the glass ceiling in the Whisky industry with her farm-to-table, organic whisky brand, Brenne Whisky.  When Allison and Team TO THE MARKET dreamt up an influencer outreach campaign to reveal the company’s new branding, we were thrilled to collaborate on handpainted, women-made, organic bags.  Learn more about this trailblazer and her incredible company below.

WHAT WAS YOUR INSPIRATION BEHIND BRENNE WHISKY?

I was a professional ballerina until the age of 23, which is when I finally let myself enjoy so many of the wonderful foods and drinks previously restricted by my diet – namely wine and whisky. I loved the concept of “terroir,” or sense of place, that was used in winemaking. But whisky had my heart. It was interesting, complex, and full of nuances. I started to wonder if anyone outside of Scotland was making whisky focused on terroir. Was anyone using all indigenous ingredients to effectively capture the taste of a region in a glass of single malt? Continue reading “Women, Whisky, and Handpainted Totes: How One Entrepreneur Brought it All Together”

Procurement With Purpose

Held annually on Summer Solstice, the International Day of Purpose encourages us all to reflect, realign, and recommit to making personal and business decisions through a purpose-driven lens.

On this day, as we think about purpose from a business perspective, what is the connection between procurement and purpose? Where do they intersect? And what can we do differently in our decisions to support purpose-driven ideas that generate positive social impact, transparent supply chains, and buying/selling products that are responsibly sourced? Let’s look a little closer at these questions to gain a broader perspective on procurement and its intersection with purpose. 

Procurement with purpose is becoming increasingly important to many companies. Companies are looking to use their third-party spend in ways that incorporate socially-responsible objectives and that reflect company values. Now more than ever, consumers are demanding that brands and retailers pay attention to and contribute to a socially-impactful footprint.  

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Four Favorites from the Farfetch Dream Assembly Fashion Tech Accelerator

London Demo Day for Dream Assembly was a big success yesterday! We have spent the last ten weeks with the Farfetch Dream Assembly team and were honored to be selected to participate in this program out of hundreds!  As we prepare to travel back home this week, we wanted to reflect on our journey with this program, what we have learned, and the tremendous opportunities we have enjoyed over the past few months.

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Where I’ve Been the Last 50 Days – and Why!

On April 10th, my teammate Danielle and I packed our bags and boarded a plane to fly across the Atlantic.  We both had read pretty extraordinary things about our destination; that it was charming, had panoramic water views, and some of the best seafood around!  Countless friends had encouraged us to put this location on our respective vacation bucket lists, but neither of us had made it there yet and didn’t know what to expect.

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Connecting with Women at Alt Summit to Celebrate “Buy the Change”

Alt Summit, a conference for creative entrepreneurs and stylish social media influencers, is a favorite of our founder Jane Mosbacher Morris. In 2015, Jane attended Alt and connected with Macy’s, a meeting that lead to Jane’s first TO THE MARKET trunk show at the flagship Macy’s store in NYC’s Herald Square. Continue reading “Connecting with Women at Alt Summit to Celebrate “Buy the Change””