What does a brilliant former ballerina do after years of professional dancing? Start a whiskey company, of course! Such is the path of Allison Parc, an entrepreneur breaking the glass ceiling in the Whisky industry with her farm-to-table, organic whisky brand, Brenne Whisky. When Allison and Team TO THE MARKET dreamt up an influencer outreach campaign to reveal the company’s new branding, we were thrilled to collaborate on handpainted, women-made, organic bags. Learn more about this trailblazer and her incredible company below.
WHAT WAS YOUR INSPIRATION BEHIND BRENNE WHISKY?
I was a professional ballerina until the age of 23, which is when I finally let myself enjoy so many of the wonderful foods and drinks previously restricted by my diet – namely wine and whisky. I loved the concept of “terroir,” or sense of place, that was used in winemaking. But whisky had my heart. It was interesting, complex, and full of nuances. I started to wonder if anyone outside of Scotland was making whisky focused on terroir. Was anyone using all indigenous ingredients to effectively capture the taste of a region in a glass of single malt? Continue reading “Women, Whisky, and Handpainted Totes: How One Entrepreneur Brought it All Together”