Maximizing ROI on Branded Product: What “Custom” Means Now

By Jane Mosbacher Morris

*Originally published on the US Chamber of Commerce Foundation Blog

Companies are working harder than ever to create positive brand associations and make their values clear to consumers. This effort really matters in today’s increasingly crowded global marketplace, and in response to heightened awareness from consumers, investors, and employees about business practices. Continue reading “Maximizing ROI on Branded Product: What “Custom” Means Now”